What design company doesn’t love a good brand development project? Radiance Music, out of Hollywood California, is a newly founded record label located on Sunset Strip, a major hub in the Hollywood scene. Radiance’s Founder/President had originally envisioned a vintage style logo, but after many renditions ended up going with our version of something way out of the box of the original thought. We ended up submitting the clean, more direct custom typeface with the golden disc evoking not only gold records, but the very definition of radiance itself! Needless to say, this was the winner!